Always having an open line of communication is a key managed services marketing technique that can make it easier for customers to get in touch with your IT company. According to a recent study by Kissmetrics, the average cost for a lost client is around $243. While this may seem small to a large corporation, this figure can quickly add up and cause devastating effects for an IT provider. However, you can minimize the chances of experiencing this scenario by making it easier for customers to get in contact with your IT business. Here are four simple ways to increase communication and improve customer service:
Always Display Contact Information
While this may seem simple, it is essential to always display contact information, prominently, on your website. Instead of showing it solely on the home page, it is much more useful to have it listed on every page of your site. According to most studies, over 50% of clients get frustrated by a lack of contact information, which can ultimately damage relations. Clear visibility makes it much easier for a client to get in touch with you without wasting time trying to find contact information. Of course, another great idea is always to list your company’s information in other business directories that are related to IT providers.
Limit Automation
Nothing is more frustrating for a client that can’t get the help that they need because they are continually dealing with automotive services. The best way to avoid this scenario is to make it very easy and accessible for a client to get in touch with an IT technician or customer service representative. According to Marketing Land, 74% of clients are likely to look for another company if they are, continually, dealing with poor customer service on the phone. Keeping the automated answering system simple and minimizing options can ease frustrations and reduces the amount of time it takes to get in contact with a real person.
Live Chat Option
The use of a live chat option has become increasingly popular over the years and is an excellent managed services marketing tool. Instead of dealing with the inconveniences of a phone call, it is much easier for a client to contact an IT provider through a live chat app that is available on your IT company’s website. It is also much more efficient for the IT technician, as they can talk to multiple clients at a time without getting overwhelmed. Besides clients, a live chat option is also an excellent way to chat with prospective customers and help them learn more about the IT services that you can offer their company.
Take Advantage of Social Media
Social media is one of the best ways to reach out to existing clients and can help solidify a healthy relationship that will last for years. According to J.D. Power, 67% of clients have used social to contact a company regarding customer support and this number will only increase in the future. Of course, it’s imperative for an IT provider to respond promptly and treat each client with the utmost respect. Focusing on providing the ultimate customer service through these various social media platforms will give you an edge over other IT providers and it can help in improving the brand of your company.
As you can see, understanding these managed services marketing tips can help you increase communications with existing clients and, significantly, improve relations. Displaying contact information and a live chat option can help increase accessibility and make it easy for any customer to get in touch with your company. Of course, it is important to limit any automated services, as clients much prefer to talk with a real person instead of wasting precious time with a computer. Finally, taking advantage of social media will not only increase your brand awareness but make it much easier for existing and potential clients to get in touch with you to learn more about your services. Begin using these tactics today and experience the many benefits of being an accessible IT company that focuses on providing the best customer support available.